Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in UAE - Q1 2023

During the first quarter of 2023, the top 5 delivered meal kits and specialty foods applications in the United Arab Emirates displayed varied performance trends across downloads, revenue, and active users. Here is a closer look at how each app fared, using data from both iOS and Android platforms.

Vivino: Buy the Right Wine experienced modest weekly revenue, peaking at $6 in the last week of December 2022 and then stabilizing around $2-$3 for the rest of the quarter. Weekly downloads saw a significant drop from 950 in the second week of January to 215 by the end of the month. However, there was a notable spike to 709 downloads in the last week of March. Active users fluctuated throughout the quarter, starting with 5.1K at the end of December, dipping to 3.7K by the end of January, and recovering to 5.2K by the end of March.

HelloFresh: Meal Kit Delivery did not generate any revenue during this period. Weekly downloads peaked in the first week of January at 493 and showed a decline through February, hitting a low of 37 before rising again to 373 in the last week of March. Active users remained relatively stable, starting at 4.6K at the end of December and maintaining around 4.5K to 5.1K throughout the quarter.

EveryPlate: Cooking Simplified also showed no revenue generation. Downloads peaked at 512 in the second week of January but saw a considerable drop, reaching as low as 0 in early March before rising again to 231 by the end of the month. Active users showed a consistent yet slight decline, starting at 848 in early January and ending at 607 in the last week of March.

Green Chef: Healthy Recipes reported no revenue during Q1 2023. Downloads peaked at 280 in the second week of January before falling to single digits in February and then rising again to 187 in the last week of March. Active users saw a peak at 267 in late January but gradually declined to 99 by the third week of March, with a slight increase to 169 at the end of the month.

Chefs Plate: Easy Meal Planner had very low download numbers, with a peak of 53 in mid-January and minimal activity thereafter. Active user data was not available for this app.

These trends offer a snapshot of the competitive landscape in the delivered meal kits and specialty foods sector in the UAE for Q1 2023. For more detailed insights, visit Sensor Tower.